STARTER is deeply rooted in American professional sport. The brand became known worldwide as the outfitter of the four big sports leagues NFL, NBA, NHL and MLB. In the 90s the sportswear developed into streetwear and thus shaped the style trend of an entire generation. This trend still continues today, which is why STARTER created the streetwear brand STARTER BLACK LABEL as an extension of the sportswear range.

The brand playfully combines the cuts and colors of the core brand from the 90s with the iconic STARTER Classic Logo, creating stylish, sporty basics such as T-Shirts, Hoodies and Sweatpants. Sportswear such as Track Suits and Baseball Caps with intense coloring and colorblocking are also part of STARTER BLACK LABEL and therefore perfect for the ongoing 90's fashion hype. Due to the ever-increasing popularity of US sports the STARTER brand is more in demand than ever before.

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